> To create a vibrant regional capital that will support business and the community through facilitating appropriate engagement with and between all stakeholders
> Bring businesses together by providing a united voice, leadership to encourage development and investment.
> Advocate for members with government and stakeholders. Be a conduit for resources, education and support.
> Identify business opportunities for the region.
> Provide & promote Events & Networking to benefit members.
> Actively promote and raise awareness of issues via local media.
> Innovation and change through "The power of many".